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Merchants understand the importance of having a gift card program in place. Selling gift cards directly to customers in-store and online provides a straightforward way to meet demand and build customer loyalty.

However, many merchants find it challenging to scale distribution beyond their first-party channels. Growth opportunities can stall when sales are confined to existing customer traffic. That’s why third-party gift card distribution is a smart growth strategy for brands seeking new audiences and additional revenue streams. But not all sales channels deliver the same results.

Fundstream differentiates itself by offering a unique three-channel model that connects merchants to various recurring buyer bases. This integrated network is designed to increase reach, reduce costs, and create ongoing demand.

The Fundstream Difference

Fundstream’s multi-channel eCommerce distribution model is built for flexibility and scale. Orders are made through a secure website interface or a seamlessly integrated API. The orders are then fulfilled in the format that best suits the end customer: digitally for rapid delivery or through physical shipping for a traditional gift card experience.

This approach drives incremental sales by putting brands in front of motivated buyers across a variety of contexts like fundraising programs, corporate rewards, loyalty initiatives, and beyond. Onboarding is streamlined, giving merchants access to all three Fundstream distribution channels through a single setup.

Once integrated, ongoing operations require minimal effort from merchants. Fundstream manages order processing, fulfillment, and customer support, enabling brands to focus on other priorities while benefiting from increased exposure and revenue.

Fundstream’s Three Gift Card Distribution Channels

FundScrip Fundraising

The FundScrip channel connects merchants with a network of highly motivated fundraising supporters. These buyers purchase gift cards to support causes they care about, driving incremental sales through cause-based loyalty. As a Fundstream-owned and operated program, FundScrip is built for long-term engagement, with recurring orders, creating a consistent and predictable demand stream.

Gift Card Warehouse

Gift Card Warehouse serves the rewards, loyalty, and incentive needs of businesses. This channel caters to corporate buyers and reward program operators who purchase gift cards in bulk, often for use in large-scale employee recognition, customer appreciation, or promotional campaigns. As another Fundstream-owned and operated property, Gift Card Warehouse offers direct access to a ready-made base of businesses that value reliability, selection, and fulfillment speed.

Fundstream Fulfillment Network

The Fundstream Fulfillment Network provides merchants with access to a broad network of trusted partner programs. This network includes clients who operate their own branded loyalty or rewards initiatives, creating a more diverse set of use cases for a merchant’s gift cards. By leveraging these existing relationships, merchants can quickly tap into new audiences without the need for direct outreach or program creation.

One Network, Three Paths to Growth

Fundstream’s integrated distribution network offers merchants three distinct channels, each with its own strengths and audience focus. Together, they provide a powerful, low-cost path to expanded market reach and increased brand visibility.

Whether it’s engaging fundraising supporters through FundScrip, meeting the high-volume needs of corporate buyers through Gift Card Warehouse, or connecting with diverse loyalty and rewards programs via the Fulfillment Network, Fundstream’s model eliminates the operational hurdles that often limit a gift card program’s growth.

By centralizing access to these channels and managing the operational complexity behind the scenes, Fundstream empowers merchants to unlock new revenue opportunities, strengthen brand engagement, and maintain a steady flow of gift card sales, all without stretching internal resources.