A Closer Look at Fundstream in the National Post
A new article published by the National Post highlights the growing role of gift cards in client loyalty, employee recognition and rewards programs.
Newsroom
How Gift Cards Could Be the Key to Building Trust in AI Agentic Ecommerce
Artificial intelligence is rapidly evolving beyond simply answering questions and making recommendations. A new generation of AI agents is emerging, capable of completing transactions on behalf of users, from ordering household essentials to booking travel.
The Advantages of White-Label Gift Card Experiences
Gift cards are a popular choice for loyalty, rewards, and incentive programs. As organizations focus on creating stronger customer connections, white label solutions allow organizations to offer gift card services under their own brand, creating a seamless experience that feels like a natural extension of their existing program.
Why Gift Cards Are One of the Most Cost-Effective Ways for Canadian Retailers to Acquire New Customers
Customer acquisition is one of the biggest challenges for Canadian retailers. Rising advertising costs, increased competition, and changing consumer habits can make it difficult and expensive to attract new shoppers. Digital advertising campaigns often require significant investment before results are visible, and there is no guarantee that impressions or clicks will convert into paying customers.
How to Streamline Gift Card Fulfillment: Automation and Accuracy
Gift cards continue to grow in popularity across Canada, becoming a central component of loyalty programs, corporate incentives, and consumer rewards. As demand increases, businesses face the challenge of delivering physical and digital gift cards quickly and reliably.
Using Analytics to Optimize a Gift Card Program
Gift cards are more than just stored-value products; they serve as effective marketing tools that help retailers expand brand awareness, attract new customers, and generate actionable business insights.
Benefits of Integrating Gift Cards Into a Loyalty Program
Loyalty and rewards programs continue to evolve as member expectations shift toward greater flexibility, immediacy, and relevance. Today’s members expect rewards that are easy to redeem and aligned with everyday spending habits.
Sharing Flavours, Building Connections: February’s Cultural Potluck at Fundstream
On Thursday, February 26, the Fundstream team gathered for one of its most favoured social events for a second consecutive year: the cultural potluck. At Fundstream, monthly social events are an intentional effort to create space for connection across departments.
Reducing Manual Work in Gift Card Rewards Fulfillment: The Power of API Integration
Behind every successful rewards program sits an operational engine that processes and delivers rewards and incentives to where they’re needed. For many organizations, that engine still runs on spreadsheets, manual order forms, email chains, and physical gift card storage..