Merchants understand the importance of having a gift card program in place. Selling gift cards directly to customers in-store and online provides a straightforward way to meet demand and build customer loyalty.However, many merchants find it challenging to scale distribution beyond their first-party channels.
Traditional advertising is facing growing skepticism from companies seeking more effective ways to drive results. TV, radio and print campaigns often require significant up-front investment with limited visibility into actual performance. Even digital ads can be difficult to accurately measure return on ad spend, and much of it is easily ignored or blocked.
Brands with gift card programs already know the value of gift card sales, but some are missing out on the significant opportunities available through third-party distribution. The strategic advantages of brands including gift cards in both first-party and third-party channels shouldn’t be overlooked.
Fundstream Inc., a proudly Canadian leader in gift card marketing and fulfillment solutions, today announced the launch of the third version of its fulfillment services platform, originally introduced in 2016.